Making retail more profitable with carefully programmed background music and paging systems to stimulate sales.
Limiting shrinkage and increase security with CCTV.
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Properly programmed music can make you more money and get you happier clients. It's been proven...
- Loud music makes shoppers go through a store faster, but doesn’t reduce how much they buy.
- Slow-tempo music causes shoppers to go through a store more slowly and buy more. It also makes restaurant customers spend more time over their meal, but spend more than moving patrons through faster.
- Classical music prompted customers to spend more—and buy more expensive items than Top 40 music did.(This test was conducted at a wine store.)
- Classical music at a restaurant makes customers spend more than either Top 40 music or no music at all.
Note: When does classical music backfire? It can make customers think your store or restaurant is “too expensive” for them or more expensive than it really is.
When music is played on-hold, customers are willing to wait longer before they hang up.
When people hear music they like, they perceive wait times as shorter than they really are.
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